From a fascination with screens to designing the experiences
behind them.
My curiosity about digital experiences started much earlier than my career in design. As a child, I was always drawn to gadgets and digital displays. I remember choosing a digital watch with a built-in light over a traditional analogue one simply because I found the digital experience more interesting. Games, gadgets, screens, and anything that interacted with me through a display naturally caught my attention.
I initially took a different path and studied science, but I eventually realised that my curiosity was pulling me somewhere else. That led me to pursue design, where I started with graphic design and got my first opportunity to work professionally as a designer.
My interest in digital products grew even further when smartphones started becoming a bigger part of everyday life. When I was choosing a phone, I found myself paying attention not just to the hardware, but to the UI, themes, fonts, icons, and overall experience - especially the interfaces Samsung and Apple were creating back 2012 before at that time. I started wondering how I could design interfaces of my own, which pushed me to explore UI design more deeply and build my foundation in digital interface design.
But UI eventually made me curious about something bigger.
Whenever I used a digital or physical product, I stopped looking at it simply as a user. I started asking myself:
Why was this designed this way?
Why does this interaction work like this?
Why couldn't it work differently?
I began noticing the good and bad parts of everyday products and naturally started thinking about how I would improve them. Solving those little problems in my head - and sometimes actually designing better alternatives - became something I genuinely enjoyed.
That curiosity eventually led me from UI into UX, and later into Product Design.
Today, I work across product thinking, UX, interaction design, UI, design systems, prototyping, and AI-assisted design, working with product managers, developers, business teams, clients, and stakeholders to turn complex problems into experiences that are clear, intuitive, and useful.
For me, design has always started with curiosity
“First wondering how something could look better, and eventually learning to ask how it could work better.”
Today, I’m a Senior Product Designer with 9+ years of experience, still driven by the same curiosity that first drew me to digital products. I’ve had the opportunity to work across telecom, enterprise commerce, GovTech, connected fitness, and other complex digital products, combining visual design, UX, product thinking, and AI-assisted workflows to turn complicated problems into clearer experiences.
Looking for the right team and
the right challenge.
I’m currently open to Senior Product Designer,
AI Product Designer, and Design Lead opportunities.